Listen To My Latest Podcast Episode:
Navigating the Franchise World as an Entrepreneur with Lisa Linkowsky
Listen To My Latest Podcast Episode:
Navigating the Franchise World as an Entrepreneur with Lisa Linkowsky


How to Validate Your Business Idea

Show Summary:

One of the best things I’ve learned from interviewing entrepreneurs is that no one’s path turns out as they expected. There are so many twists and turns to get to where they are today. Elle Drouin is no exception. She turned a business that involved an Instagram famous dog, and built a separate photography business into an empire without any photography experience all based on a need in the market and through business/product validation she took the due diligence to research before taking the full-time leap.

No matter what your business is, validating your business is a critical step to take before you build out your entire business, product or service offerings. If you go into it with an open mind and find ways to get the information you need, your product will be well worth the investment of time and energy because you’ll know exactly what your ideal customers are looking for. 

For creative ways to validate your business and to learn how a seasoned expert entrepreneur, Elle, tune in to this episode now to hear how she successfully brought a need in the market to life. 


Inside this episode, we’ll cover:

  • How Elle got into digital products with an Instagram famous dog
  • Her journey starting a photography business WITHOUT being a photographer
  • The best ways to validate a business idea
  • Creating a freebie to validate your paid offers, without giving it all away
  • How to get your audience excited about the product that is yet to come
  • Learn about the incredible membership she has created for those looking for stylish stock photos, videos, and templates

Resources Mentioned in the episode:

I remember when I first started my business, and was trying to make my website, social, and other content look #profeshAF. It took a lot of work, and more time than I really want to think about. I was spending hours searching for the perfect photo.  

Thankfully, I found something that saved me a ton of time and finally helped me get that professional look I was going for. I joined Styled Stock Society a few years ago and I haven’t looked back.

Now, I have access to over 5,000+ stock photos and countless collections that fit my brand and my biz needs. But my favorite part is that Styled Stock Society also has over 1,000+ Canva customizable templates — I can make workbooks, Instagram Story graphics, blog headers, you name it… all in just a few seconds with these templates. It’s like I get a million more stock photos just because I can use them in so many different ways. And I don’t have to do all the work! #WinWin.

If you want to be able to market your business without spending hours looking for ONE freaking photo or trying to design graphics from scratch, join Styled Stock Society today. Trust me. It’s one of the best things I’ve bought for my business. For a FREE 1-week trial, just go to



If you enjoyed this episode, I’d be so grateful if you’d share it and leave a review. Reviews help spread the word about the Curate Your Success podcast, and is an impactful way to help inspire others to take the leap into pursuing their goals and step into their true passion. 

Hey There!

I'm Blaire

I’m a marketing expert & brand strategist that loves all things entrepreneurship and marketing. I’ve always been the friend that friends go to when they need a business game plan and encouragement to go after their big entrepreneurial dreams. Why not make that vision a reality?

 That’s where I come in– your trusty business sidekick.

Listen to the podcast now on your favorite streaming platform

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