Why You Should Invest in Brand Storytelling

What is 22 times more memorable than statistics and facts on their own? A story.
If I were to tell you a story right now, you have more of a chance remembering whatever storyline I came up with rather than the staggering opening fact of this article. You’d be 22 times more likely to remember the plot, twists and turns, and details, because it was unraveled like a story. In order to create a strong marketing strategy, it’s important to know the importance of brand storytelling and why you should invest the time into creating a plan. So let’s dive in, shall we?!


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Welcome to my newest venture, a blog to bring you the latest insider tips and tricks for building and marketing your business! Whether you’re new to entrepreneurship with a brilliant idea that keeps you up at night or an already well established business, I have the perfect cocktail of a business mix for you.

With over a decade of New York City experience, my career has been primarily based in entrepreneurial endeavors, marketing, PR and creative writing. Through social media, SEO strategies, email campaigns, special event planning, web communication outlets and more, I’ve coordinated project execution and led team members to achieve successful marketing materials that illustrate multi-faceted brand voices. I thrive on creating value for brands through marketing consultation services, strategic writing that maximizes brand objectives, and building brand stories to reach targeted audiences. 

My Mission 

“I specialize in building partnerships with brands and individuals seeking strategic marketing services. My goal is to provide creativity, approachable expert insight, and valuable content to entrepreneurs and business leaders alike to simplify the path to business growth, while keeping the team inspired.”


Brand Strategy + Launch

Whether you are a brand new business or planning a rebrand, your business deserves to have a knock-out brand strategy. Instead of going back and forth on ideas and stressing over your long to-do list, I can handle the heavy-lifting for you. I’ll create a strong, noteworthy branding strategy that will grab the attention of your target audience and move the needle towards your goals. Send me a note today and we can discuss your brand’s launch status and the level of top-notch assistance you need.

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Your social media and marketing presence should reflect your brand, but when you’re juggling a million projects at once it can be overwhelming. With a strategic game plan in place, I can help you achieve your business goals seamlessly with style.

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Blaire takes on every project with unparalleled thought and energy. She is responsive to requests and driven to achieve our brand marketing goals and objectives.

Sarah Shuty

Sales Director, Bernardo 1946

Blaire’s innate positive energy brings a sense of motivation and inspiration to all that surround her. She brings a depth of knowledge to the marketing industry that is efficient, strategic, and creative– a rare combination to come by!

Brinley Esposito

Senior Art Director, Contemporary Fashion, Caleres, Inc.

Blaire’s work ethic is unparalleled. Her ability to think big, from development to the execution of strategic programs, was evident in every project she was involved in across the brand portfolio.

Jennifer O'Brien

Marketing Manager, Contemporary Fashion, Caleres, Inc.

Tired of throwing marketing ideas against the wall to see what might stick? What if I told you there was a way to create a marketing game plan that actually gets results?

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