Listen To My Latest Podcast Episode:
Navigating the Franchise World as an Entrepreneur with Lisa Linkowsky
Listen To My Latest Podcast Episode:
Navigating the Franchise World as an Entrepreneur with Lisa Linkowsky


ID-ing Your VIP Clients

Show Summary:

Ashley-Anne Schmidt, CEO & Marketing Strategist behind Ashley-Anne & Co sat down to chat with me about your audience and how to properly identify your VIP list. We’re both obsessed with all things marketing and understand the challenges new entrepreneurs face when they’re just getting started– so expect some enthusiastic marketing talk in this episode! Broken down into simple steps, Ashley-Anne maps out a strategy you can easily implement in your business this week.

In this episode, we chat about identifying your VIP clients (aka DREAM customers) so that you can get past that initial niche-dilemma and get you in the right direction so that your brand speaks to the right people that want to pay for your services.

Dive in and get ready to flash through some red carpet client IDs at the door!

Inside this episode, we’ll cover:

  • The meaning behind ID-ing VIP clients
  • 4 stages of information to collect for your ideal clients
  • What info “isn’t good enough” & how to dive find the right info
  • The impact ID-ing makes on your business ROI

Connect with Ashley-Anne Schmidt:

Instagram   |   Website

Resources Mentioned in the episode:

Book Recommendations:



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Hey There!

I'm Blaire

I’m a marketing expert & brand strategist that loves all things entrepreneurship and marketing. I’ve always been the friend that friends go to when they need a business game plan and encouragement to go after their big entrepreneurial dreams. Why not make that vision a reality?

 That’s where I come in– your trusty business sidekick.

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