CURATE YOUR SUCCESS
Creating a Fashion Brand Identity that Speaks to Your Target Audience
Show Summary:
To be a successful brand in a fast-paced industry like the fashion world, you have to find a way to stand out. How does one develop their own “brand world,” create a marketing strategy that speaks to its ideal customers, and find ways to simplify the process?
Good news is I have Delia here with me to walk us through her methods to do just that.
Delia Folk eats, sleeps, and breathes fashion– which is clear if you’ve tuned in to her own podcast, The Style that Binds Us, in which she gives us a step inside the fashion industry for behind the scenes intel.
If you’re building a luxury brand that needs help in marketing and branding areas, be sure to listen to this episode!
Inside this episode, we’ll cover:
- The post-pandemic fashion industry comeback
- How a brand stands apart from competition in such a fast and competitive industry
- What a “brand world” is and what goes into a brand identity for it to be an all encompassing experience
- Advice for new fashion designers that are close to launching their brand, but aren’t sure how to market themselves
Connect with Delia Folk
Book Recommendation in This Episode
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